BootsOnline Doctor

Boots Online Doctor wanted to build consideration and trust by opening conversations around seven health conditions that people often find difficult to discuss.

The campaign responded to growing concerns about online self-diagnosis and medical misinformation, particularly on social platforms where audiences were already searching for answers.

By combining relatable, sometimes awkward conversations with qualified medical responses, the partnership aimed to challenge common misconceptions and encourage more informed conversations about health.

I produced a series of scripted and cast vox pops exploring common myths and misconceptions surrounding sensitive health conditions, working with Boots' existing influencer partners to help bring the campaign to life.

We then filmed qualified doctors, who are also content creators we sourced, reacting to the statements, debunking misinformation and providing expert-led responses in an engaging, accessible format.

I managed the production across the different content formats, bringing together the talent, medical experts and creative teams to deliver a social-first campaign amplified across LADbible and Betches, including Instagram and TikTok.