DeliverooBring Home That Feeling

Bring Home That Feeling was a multi-platform campaign for Deliveroo UAE, built around the foods, products and everyday cravings that people associate with different feelings.

The creative brought together food, grocery and retail partners through a series of distinctive visual treatments, adapted across motion, static and digital placements.

The campaign required English and Arabic executions across a wide range of media formats, platforms and technical specifications.

As Creative Operations Lead at Ducklife, I managed the relationship between the client and the teams responsible for delivering the campaign, overseeing scope, budgets, schedules, resourcing and approvals.

The original brief covered a relatively small number of assets. When the full media plan arrived, it revealed a significantly larger requirement, ultimately documented as 571 planned assets across nine media groups, with the original deadline remaining in place.

I worked with the client to renegotiate the commercial scope and additional production budget, then restructured our resources and delivery schedules. I coordinated designers, motion artists, copywriters and other creative specialists to manage the different languages, aspect ratios and platform requirements while keeping the work moving towards launch.