SamsungUnwind in the Wild

Unwind in the Wild was a creator-led Samsung campaign exploring how Galaxy technology could fit naturally into moments of relaxation and escape.

Set against an outdoor and cabin-based environment, the creative brought product features into the story through the creator's experience, rather than relying on a traditional product demonstration.

The project was part of my wider work producing social-first content for Samsung at Coolr.

I took a hands-on role in the creative development, writing scripts and storyboarding the film before moving into production.

Working closely with Samsung's Team Galaxy creators, I helped develop content that felt authentic to their personalities while naturally incorporating Samsung's messaging and product features.

I then managed the production planning and shoot, coordinating the creators, creative team and production requirements to deliver engaging, social-first content.