bet365Prize Matcher / Rec Room Rumble

The bet365 campaign aimed to introduce sports bettors to its casino games by appealing to the competitive instincts they already associate with sport.

The creative brought that idea to life through Rec Room Rumble, a playful format featuring former footballers Jermain Defoe and Gaël Clichy.

At the centre of the campaign was Prize Matcher, a game from the bet365 app that we adapted into a physical football challenge, using the original game's symbols to create questions, competition and entertainment.

Working with the in-house creative team and specialist suppliers, we started by examining the Prize Matcher game in the app and obtaining the client's CAD files for its symbols.

We recreated the game in the physical world as a football-themed challenge, where players kicked a ball towards targets representing different Prize Matcher symbols. Each target determined the questions the footballers would answer.

The design reflected the rarity of symbols in the original game. More common symbols had easier targets, while rarer ones were more difficult to hit. The diamond, for example, appeared only once and was positioned in the top-left section of the board.

I worked with the creatives and suppliers throughout the development of the physical game, helping translate the original concept into a functional set and coordinating the production around the football talent.