Home
← All work

02 / Google

GoogleHarry Kane

Harry Kane / American FootballWatch on Vimeo ↗
01

The Project

Christmas is traditionally one of the busiest periods for Premier League footballers. But in the Bundesliga, the winter break gives players around three weeks off.

For Harry Kane, that meant something unfamiliar: potentially more free time than he'd had since signing his first professional contract.

That contrast became the creative starting point for a ten-episode Google campaign featuring Kane and Google's AI technology. It was my first major production at LADbible and helped build a client relationship that developed into repeat business.

02

Behind the Work

With only 20 minutes available to film with Harry Kane, preparation was critical. When a snowstorm disrupted our travel to Munich, I rerouted the crew through Stuttgart and arranged a remote location walkthrough with our local fixer to ensure everything was ready for the shoot.

Post-production was an equally ambitious undertaking, with ten episodes to deliver against an extremely tight deadline. I sourced and managed ten UK-based editors working simultaneously, alongside a motion designer responsible for the graphics. I oversaw the entire post-production process, coordinating workflows, managing feedback and client approvals, and keeping every episode on track for delivery.

03

More from this project

Next Project / 03

Deliveroo

Bring Home That Feeling

Deliveroo Creamy motion creative for Joe & The Juice